But Always Fine Bourbon : Pappy Van Winkle and the Story of Old Fitzgerald

Sally Van Winkle Campbell writes, “Kentucky has a handful of industries that, in history, have been important.  Have let her stand up and be proud.” One of those, of course, is the bourbon industry.

"But Always Fine Bourbon" is the story of the Stitzel Weller Distillery, which, for a large part of the 20th century was known for making the finest bourbon in the world. It's the tale of the Van Winkle family, of the legendary "Pappy" Van Winkle, of an era when businesses were still run by larger-than-life men who had other priorities than maximizing the bottom line. It's the story of the American Dream: the creation of a family company, so common a part of this country's history, but now disappearing in our age of mergers and acquisitions. It's a story anyone with an interest in bourbon, or Kentucky, or the history of this country will relish. The book is filled with large beautiful photographs.